![](https://cdn.myportfolio.com/dacd316e-9729-4254-a4a9-c65747d2f178/d1cd0779-9e7f-4241-91e8-5fdc1b4405a3_rw_1920.jpeg?h=6176aff04d4b001e4f71875f23ad7ed1)
Challenge
Prepare Christina Lake Cannabis for its initial public offering (IPO) by designing and executing its first investor-focused website.
![](https://cdn.myportfolio.com/dacd316e-9729-4254-a4a9-c65747d2f178/4c5ae562-815f-4085-9ebb-d516f1b3ecd3_rw_1920.png?h=918ec234945978e3c4f40319271dfbff)
Insight
Christina Lake Cannabis sets itself apart from other industry participants with its unique location in British Columbia, near the Okanagan Valley. This location enables the cultivation of exceptional outdoor-grown cannabis at a cost that surpasses their competition. The entire investor story revolves around what makes this place and this company truly special.
![](https://cdn.myportfolio.com/dacd316e-9729-4254-a4a9-c65747d2f178/ccebe150-3123-401d-b00c-8477b3a4258d_rw_1920.png?h=941de3773a0418c29343d00dfee11c99)
Solution
Design a new investor-focused website with a revamped visual identity and supporting investor-focused copy. Incorporate key functionalities such as news updates, investor documents, job applications, and resume submissions.
![](https://cdn.myportfolio.com/dacd316e-9729-4254-a4a9-c65747d2f178/329822fe-e3b1-478a-863e-7068e4448287_rw_1920.png?h=e9d7b42e168279a3455031b1dbcc4b53)
My Role
- As a freelance consultant and full-service provider, Matt managed and executed the entire project from planning to execution and closing.
Commissioned design and development talent.
- Performed brand strategy and copywriting.
- Managed project budget and timeline to ensure timely and cost-effective delivery.
![](https://cdn.myportfolio.com/dacd316e-9729-4254-a4a9-c65747d2f178/10721e12-e352-4988-8e5a-d96c5e755ff5_rw_1920.png?h=9f773b6397b89041b1af9e8121b5bb1e)
Results
- Delivered the website on time and on budget
- Articulated a meaningful and persuasive brand story
- Stock price more than doubled shortly after IPO
- Site and much of the initial launch content still live today, nearly 2 years after launch, indicative of the long-term value and careful planning of the work
Credits
Jamie Frawley (Investor Relations)
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If this case study resonated with you and you'd like to discover how I can bring value to your organization, please don't hesitate to reach out.