Challenge
Create breakthrough TV advertising that reinforces brand positioning and drives purchase intent for Kraft Coffee products.
Insight
To be memorable, a brand must be known for something unique and special; it can't be everything to everyone.
Solution
Developed engaging TV advertising that combined powerful, memorable brand messages with persuasive product communication and entertaining storytelling.
My Role
- Managed execution of high-quality TV advertising
- Prepared project briefings and handled creative briefing, client presentations, schedule creation, and budget management
- Oversaw timeline management, approval coordination, and regulatory approval management
- Coordinated production, shipping, and delivery
Results
- Nabob "Respect the Bean" campaign won multiple effectiveness and creative awards, including CASSIES GOLD
- Tassimo's "Barcode Brews it Better" campaign won CASSIES GOLD
- Consistently delivered industry-leading CPG TV advertising
Credits
Ian Simpson (Writer)
Catherine Allen (Art Director)
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