McDonald's consistently produces high production value national advertising campaigns to support new product launches, creating a high-stakes, high-pressure environment with exceptionally high standards.
The cumulative impact of small details makes a significant difference in the overall appeal of an advertisement. Ensuring that the product looks appealing is of paramount importance in driving customer interest and trial.
Develop creative, engaging, and distinctly Canadian national advertising campaigns that deliver simple, persuasive messaging. These campaigns aim to drive appeal and desire for new products while stimulating trial by connecting with Canadian audiences and not merely adapting American content.
My Role
- Account Director managing the largest portfolio, "New Food"
- Led project management and client service roles in the execution of major national campaigns
- Developed schedules, managed budgets, oversaw creative approvals and sign-offs, organized and led meetings and presentations, and collaborated with creative teams
- Consistent strong performance of new food advertising campaigns
- "Mighty Angus" became one of McDonald's Canada's most successful new product launches ever
- Projects were delivered on time and on budget, contributing to the overall success of McDonald's Canada's marketing efforts
Owen Milburn (Writer, Mighty Angus)
Rebecca Dunnet (Art Director, Mighty Angus)
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